About us

About Lauvring Partners

Lauvring Partners is an independent consultancy and advisory firm supporting established companies, start-ups and scale-ups within the automotive, mobility and related industries.

The company was founded in 2025 by Mads Nør Lauvring, who brings more than 35 years of executive, commercial and strategic experience. His background includes ten years as Commercial Director at Kia Motors Denmark, four years as Managing Director of Hyundai Bil Import and four years as Managing Director of Volkswagen Passenger Cars Denmark.

Lauvring Partners helps international automotive and mobility companies understand, enter and develop their position in Denmark and the wider Nordic region. Our experience covers both established manufacturers and new brands preparing to enter highly competitive markets.

Our areas of expertise include:

• Nordic market analysis and market-entry strategies

• Establishment and transformation of importer organisations

• Commercial strategy, sales, marketing and business development

• Distribution models and dealer-network development

• Legal, technical, warranty and aftersales structures

• Import duties, taxation and regulatory market conditions

• Organisational development and commercial transformation

• Strategic partnerships and access to relevant decision-makers

• Advisory and board-level support

With an extensive network covering virtually all major dealer groups in Denmark—as well as automotive companies, industry specialists, investors and commercial partners across Scandinavia and internationally—we combine strategic insight with strong local market access.

Lauvring Partners is built around a flexible model. Depending on the assignment, we work with a network of experienced freelance specialists, enabling us to assemble the right team and competencies for each individual project.

Board, advisory and investment activities

Mads has built a portfolio career combining board positions, advisory roles, consulting, entrepreneurship, real estate projects and selected investments.

The ambition is to maintain a focused portfolio of typically three to four board and advisory roles at a time. This makes it possible to become genuinely involved in each company and contribute actively with executive experience, commercial competencies, strategic perspectives, future market insights and a strong national and international network.

Mads invests in selected start-ups and scale-ups both directly and through the Keystones investor network. Depending on the company and its needs, his contribution may include capital, board-level involvement, strategic sparring, commercial development, market access and support in building a scalable organisation.

His current activities also include a board and investor role in Learnto, a digital micro-learning platform developed for the automotive and mobility industries, as well as selected real estate investments, development projects and advisory assignments in Denmark, Mallorca and the wider Balearic region.

We are always interested in meeting ambitious founders and management teams with strong concepts, scalable business models and international potential. If you are developing an exciting business or investment case where our experience, network, competencies and active involvement could create value, we would be pleased to hear from you.